Privacy Policy

Back-Trac LLC, doing business as Axis Spine & Disc ("the Clinic," "we," "us," or "our"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

This policy applies to information collected through our website, our online forms, our SMS and email communications, and any in-clinic interactions.

Information We Collect

Information you provide directly to us:

• Name, email address, phone number, and physical address
• Date of birth
• Health information you share with us, including symptoms, medical history, imaging and treatment goals
• Payment information (processed securely by our third-party payment processor)
• Appointment preferences and scheduling details
• Communications you send to us via email, SMS, or any contact form

Information collected automatically when you visit our website:

• IP address and device information
• Browser type and operating system
• Pages visited, time spent on pages, and links clicked
• Referring website (such as Google, Facebook, or a direct link)
• Cookies and similar tracking technologies

Information from third-party sources:

• Lead and conversion data from advertising platforms such as Meta (Facebook/Instagram) and Google Ads
• Analytics data from Google Analytics

How We Use Your Information

• Provide evaluation, treatment and clinical care
• Schedule, confirm, and follow up on appointments
• Process payments
• Send appointment reminders, follow-up care messages, and replies to your questions via SMS and email
• Respond to your questions and inquiries
• Improve our website, services, and patient experience
• Measure the effectiveness of our advertising campaigns
• Comply with legal obligations, including healthcare recordkeeping requirements

How We Share Your Information

We do not sell your personal information.

Text messaging: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are excluded from every category of sharing described in this policy and will not be shared with any third parties.

We share your information only in the following limited circumstances:

With service providers who help us operate our business, including our practice management and health record system, payment processors, email and SMS delivery providers, and analytics and advertising platforms (Google, Meta) — typically only de-identified or aggregated data to measure our ads.

For legal reasons if required by law, court order, or government request, or to protect the safety of our patients, staff, or the public.

With your consent in any other circumstance where you have given us permission to share specific information.

Health Information & HIPAA

Some of the information you share with us is protected health information ("PHI") under HIPAA. The Clinic complies with HIPAA's Privacy Rule and Security Rule for all PHI in our possession. You will receive a separate Notice of Privacy Practices when you become a patient, which explains your specific rights regarding your medical records.

If you have not yet become a patient (for example, if you have only submitted a form on this website), the information you provide may not yet be PHI but is still protected by this Privacy Policy.

Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website, remember your preferences, and analyze traffic: essential cookies required for the website to function, analytics cookies (Google Analytics), and advertising cookies (Meta Pixel, Google Ads) to measure ad effectiveness. You can control cookies through your browser settings.

SMS Communications

We text you only if you agree to it: by checking a box on our website form (/schedule/ or /contact/), the only way to sign up for our texts. Care texts (visit reminders and confirmations, check-ins, intake and payment links, receipts and replies to your messages) and occasional promotional offers are separate choices, and neither is required to receive care. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out at any time and HELP for help. Texts never carry health details; those go by secure link. Mobile opt-in information is not shared with third parties or affiliates. See our SMS policy and how we text.

Your Rights

You may request access to, correction of, or deletion of your personal information, subject to legal recordkeeping requirements, by contacting us at the address below. You may opt out of marketing communications at any time.

Data Security

We use reasonable administrative, technical and physical safeguards to protect your information. No method of transmission over the internet is completely secure.

Children

Our website is not directed to children under 13 and we do not knowingly collect information from them.

Changes

We may update this policy from time to time. The date at the top reflects the most recent revision.

Contact

Back-Trac LLC (doing business as Axis Spine & Disc)
1011 E 151st St
Olathe, KS 66062
Phone: 913-355-5998
Email: info@back-trac.com